tlix respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how Brightlix (“Brightlix,” “we,” “us,” or “our”) collects, uses, discloses, protects and retains personal information when you visit brightlix.com, contact us, or otherwise interact with us in connection with our advisory services.
Brightlix is a business-to-business advisory serving food manufacturers and other business organizations. This website is primarily intended for professional and business use.
1. Information we collect
We collect only information reasonably necessary for our business activities.
Information you provide to us
When you submit our contact form or otherwise communicate with Brightlix, we may collect:
- your name;
- company or organization;
- business email address;
- information contained in your message or inquiry; and
- other information you voluntarily provide.
Please avoid submitting sensitive personal information or confidential business information through the website contact form unless it is necessary for your inquiry.
Technical and analytics information
When you visit the website, Brightlix and its technology providers may collect certain technical and usage information, including:
- Internet Protocol (IP) address and approximate geographic location;
- browser, device and operating-system information;
- pages viewed and navigation paths;
- approximate access times and session duration;
- referring website or traffic source;
- interactions with website content; and
- information necessary for website security, functionality and performance.
With your consent where required, Brightlix may use Google Analytics 4 (GA4) to understand how visitors use the website and to improve its content, performance and user experience.
Google Analytics may use cookies and similar identifiers to distinguish browsers and sessions. Google Analytics may process IP addresses to derive information such as approximate geographic location, but Google states that GA4 does not log or store IP addresses.
Brightlix does not intentionally send names, email addresses, phone numbers, contact-form content or other directly identifying information to Google Analytics.
2. How we use information
Brightlix may use personal information to:
- respond to inquiries and requests;
- communicate about potential or existing business engagements;
- evaluate whether Brightlix services may be relevant to an organization;
- provide and manage advisory services;
- maintain appropriate business and client records;
- understand website usage and improve website content and performance;
- protect the website and our systems from misuse or security incidents;
- comply with legal, regulatory, tax or accounting requirements; and
- establish, exercise or defend legal rights where necessary.
We will not use personal information for materially different purposes without appropriate notice or consent where required.
3. Consent
Where consent is required, Brightlix seeks consent appropriate to the nature, purpose and sensitivity of the information involved.
Submitting the contact form allows Brightlix to use the information provided for the purpose of responding to and managing your inquiry.
Optional analytics technologies will be used only in accordance with the consent choices available through the website where consent is required.
You may withdraw consent to uses that rely on consent, subject to legal, contractual or reasonable business restrictions.
4. Marketing communications
Submitting an inquiry through the Brightlix website does not automatically subscribe you to a marketing mailing list.
If Brightlix introduces newsletters or other promotional electronic communications, consent will be obtained where required and communications will include appropriate identification and unsubscribe mechanisms.
Brightlix will honour valid unsubscribe requests.
5. Cookies and similar technologies
Brightlix may use cookies and similar technologies for website operation, security, functionality, analytics and performance measurement.
Essential technologies
Essential technologies may be used where necessary to provide website functionality, security and technical operation.
Analytics technologies
With your consent where required, Brightlix uses Google Analytics 4 to measure and understand website usage.
Google Analytics may collect information such as:
- pages visited;
- navigation and session activity;
- device and browser characteristics;
- approximate geographic location;
- referral source; and
- interactions with website content.
Brightlix uses this information to understand site performance, identify areas for improvement and evaluate the effectiveness of its content.
Brightlix does not currently use Google Analytics for behavioural advertising or remarketing.
Visitors can accept or decline optional analytics technologies through the cookie choices provided on the website and may change their preferences where that functionality is available.
6. Service providers and disclosure
Brightlix does not sell personal information.
We may provide limited information to service providers that support our operations, including providers of:
- website hosting and website forms;
- website analytics and performance measurement;
- business email and communications;
- data storage and security;
- professional, legal, accounting or technical services.
These may include Webflow for website hosting and functionality and Google LLC for Google Analytics services.
Service providers are expected to process information only as necessary to provide their services, subject to applicable contractual and legal requirements.
Information may also be disclosed where required or permitted by law, including to comply with lawful requests, protect rights or security, investigate suspected misconduct or complete a legitimate business transaction subject to appropriate safeguards.
7. Processing outside Canada
Some Brightlix technology and service providers may process or store information outside Canada, including in the United States.
Information processed in another jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or other government authorities in accordance with applicable law.
Brightlix takes reasonable steps to select appropriate service providers and protect personal information under its control.
8. Retention
Brightlix keeps personal information only for as long as reasonably necessary for the purposes for which it was collected or to satisfy legal, regulatory, accounting or legitimate business requirements.
Information relating to inquiries that do not result in an ongoing business relationship will generally be retained for up to 24 months after the last meaningful interaction, unless a longer period is reasonably required.
Client and contractual records may be retained for longer periods where required for legal, tax, contractual or professional record-keeping purposes.
Analytics information is retained in accordance with Brightlix’s configured Google Analytics retention settings and applicable Google service settings.
When information is no longer required, Brightlix takes reasonable steps to delete, destroy or anonymize it.
9. Security
Brightlix uses reasonable administrative, technical and organizational safeguards appropriate to the nature and sensitivity of the personal information under its control.
However, no Internet transmission, electronic communication or data-storage system can be guaranteed to be completely secure.
Brightlix maintains procedures for responding to privacy and security incidents and will make notifications or reports where required by applicable law.
10. Automated decision-making
Brightlix does not use personal information collected through this website to make decisions producing legal or similarly significant effects based exclusively on automated processing.
11. Your privacy rights
Subject to applicable law, you may request:
- information about personal information Brightlix holds about you;
- access to that information;
- correction of inaccurate or incomplete information;
- withdrawal of consent where processing relies on consent; and
- information about Brightlix’s privacy practices.
You may also raise a concern or complaint regarding our handling of personal information.
Brightlix may need to verify your identity before processing certain requests.
12. Person Responsible for Privacy
The owner of Brightlix is responsible for overseeing Brightlix’s privacy practices and compliance with applicable privacy requirements.
Person Responsible for Privacy
Brightlix
Ottawa, Ontario, Canada
Privacy questions, requests to access or correct personal information, withdrawals of consent, and privacy-related complaints may be submitted through the Brightlix Contact page.
When contacting Brightlix about a privacy matter, please include “Privacy Request” in your message so that your request can be identified and handled appropriately.
13. Changes to this Privacy Policy
Brightlix may update this Privacy Policy from time to time to reflect changes to its practices, services, technologies or legal obligations.
Any updated version will be posted on this page and the “Last updated” date will be revised accordingly.