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Accelerating
AI-powered innovation
for food & beverage brands

Brightlix™  helps food SMEs turn product ideas into strong, market-ready solutions by applying structured innovation frameworks used by global food companies, accelerated by AI to de-risk innovation at every stage.

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Why Brightlix™


Food and beverage innovations fail at rates of 70–90% due to poor alignment with consumer needs, inadequate product experience, limited differentiation, and insufficient market validation.

Brightlix™ reduces the risks associated with innovation by combining human expertise with advanced AI, data-driven consumer signals, and structured frameworks to deliver market-ready and consumer-validated innovations.
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We transform innovation into a structured, data-driven, and de-risked process

Big-company innovation expertise made accessible to SMEs

AI-powered tools to accelerate the process and de-risk innovations

Reliable market validation enabling evidence-backed product innovation

What we do

Innovate faster, bolder and bigger

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Uncover Opportunity Spaces

We map category dynamics, consumer tensions, and emerging signals to identify fertile territories where your next winning innovation can thrive.

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Ideate, Create Concepts and Prototypes

We design differentiated concepts and craft product prototypes using proven innovation frameworks and AI to elevate creativity, precision, and speed.

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Experiment and Validate

We pressure-test concepts and prototypes with consumers through rigorous, fast validation, AI-powered methods, ensuring only market-ready solutions move forward.

Who we are


Brightlix™ was founded in 2025 by Yemen Jaafar, a seasoned innovation leader with several years of international experience across global and multinational food companies, including Nestlé.

Drawing on deep expertise in new, faster, with greater clarity and confidence, product development, consumer insights, and market strategy, Yemen created Brightlix™ to help food brands innovate at greater speed, clarity, and confidence through the power of AI and modern innovation frameworks.
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Book a free call

Book a 30-minute, zero-obligation consultation to explore how Brightlix™ can enhance your innovation journey, or reach out for any other inquiry, using the form below.

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